Making an effective elevator pitch may seem challenging, but it can be done. One way of learning how to craft a great pitch is to study successful examples, which will set you on the right track for writing your own speech. While an elevator pitch should, of course, be unique to your own set of accomplishments, goals and skills, these examples can be used as a template for your individual pitch.
Have you ever been inspired by a work of art, such as a song, painting or film? Elevator pitch examples can have the same effect by serving as an inspiration with your own unique goals. If nothing else, these samples can be great motivators for getting started on your own individual pitch.
It is important to keep in mind that there are several types of elevator pitches, so be sure to study those most relevant to your own set of goals. The location, type of listener and desired effect should be considered. Studying other examples of elevator pitches can also help keep your speech within the desired timeframe. Learn to cut out any unnecessary information and keep your pitch efficient and straight to the point.
This portion of the guide will focus on elevator pitch examples.
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Note that each chapter focuses on different types of examples. Learn how you can improve your own elevator pitch and find the best example for accomplishing this task.
With everyone’s attention divided in so many areas, elevator pitches have become increasingly popular for reaching potential employers, investors and partners, among other types of professionals.
Chapter 1: 30-Second Elevator Pitch Examples
The timeframe is one of the most important aspects of your pitch and should be a guiding factor in preparing your speech. With so much information to get across in so little time, one can easily go over the 30-second time limit. With that in mind, check out the lengths of other elevator pitches by noting the word count and how each piece of information is broken down into clear and concise statements.
Learn how to keep your pitch short and straight to the point by studying how others have successfully done the same.
30-second Elevator Pitch
An elevator pitch should be made within the time it takes to ride in an elevator with another person. Imagine finding yourself in an elevator and able to speak with a possible employer, investor or other type of professional. This is the idea of a 30-second elevator pitch: to be able to successfully convey your skills, background and other information in the time span of an elevator ride.
As you have probably noted, an elevator ride between floors is not much time to try to persuade another person, which is exactly the point. You will have to work on condensing the information of your pitch into 30 seconds.
Does the elevator scenario not work for you? Imagine finding yourself next to an important professional at a career event, job expo, mixer or other type of function. You will only have this person’s attention for a limited amount of time.
Key Elements of a 30-second Elevator Pitch
You will have to start with an attention-getting statement, followed by the benefits you would bring as a possible employee or partner.
In the event of speaking with an interviewer, start by stating the job title you are being interviewed for:
“My name is ____ and I am interviewing for the _____ position. I believe I could be a great addition to your team, and here’s why.”
Note that the opening statement gets right to the point by stating who the speaker is and what they are looking to accomplish. While the opening can be tweaked to match each unique situation, the basic principles of having a clear and concise introduction should stay the same.
Move on to what makes you stand out. With the introduction out of the way, it is time to move on to your past experience, background and unique set of skills:
“My skills and background are a perfect match for this position. I have strong experience working with ______, ______ and _______, which makes me a great candidate for the job.”
Now that you’ve given a few highlights of your past, explain how your background and skills will benefit the listener. Focus on what you are looking for in the future and how your experience makes you a standout employee:
“These positions have provided me with strong and varied experience. Did you know that working with other team members in groups of five can help accomplish this task in a faster and more efficient way? I learned that by working on a project involving _____ and serving as the project leader. I assigned roles to each member of the team depending on their experience. We managed to exceed our expectations by the end of the quarter.”
Note that the above statement positively describes how a task was accomplished with a distinctive skill set and abilities as a leader. While the actual content will change from person to person, each elevator pitch should focus on why the speaker is the best candidate for the job by highlighting any positive skills or past accomplishments that are relevant to the job.
30-second Pitch Examples
“Hi, my name is Derek and I noticed that your company hasn’t made the upgrade to solar power. Numerous companies have made the switch to solar technology and couldn’t be happier with the results. They are keeping costs down by wasting less electricity and have found an increase in sales and productivity. Employees know that they are making a difference and helping the environment by using green technology, which makes them feel better and work harder for your company! By becoming a “green” company, you will have a better public image and be on the cutting edge of business technology.
Recent studies have shown that customers respond better to companies with solar panels and other green technology and are more likely to do business with them. More companies are making the change and you certainly would not like to be left in the dust with inferior and outdated products. I am seeking possible clients for our green products and technology and would like to help you make the change. As you can see by these statistics, green technology is becoming more commonly used. Let me give you my card so that we can get in touch…”
“Hi, my name is Diane and I am excited about the new position with your company! I noticed that you are looking for a candidate with ____ years in the field, but let me tell you how my experience has gone above and beyond. In the same amount of time it would take another candidate to learn the ropes at my last position, I was able to raise our success rates right away. I did this by focusing on what really matters in the industry, such as ______, ______ and ______, and I was able to maximize profits in a quick and efficient way. I knew I should make these changes immediately, since I was able to identify what was slowing down their business operations. I can do the same for you in the new position. Here is my resume. Would you be willing to meet with me next week for an official interview?”
Important Elevator Pitching Tips!
- Remember to speak slowly.
- Avoid overly complicated terms or casual slang.
- Stay focused on the points you are trying to get across.
- Practice, practice, practice!
- Speak in a friendly and non-robotic way.
- Keep a business card or resume handy.
Chapter 2: Business Elevator Pitch Examples
Are you looking to craft an elevator pitch for the perfect business deal? Whether you are making a sales pitch, describing your startup or looking for business partners, an elevator pitch can be a great way to get your ideas across to one or more listeners. The business world is overcrowded with new startups and those looking to make a sale, so having a well-crafted elevator pitch at the ready would give you a great advantage over others in the crowd.
Keep in mind that the recipient of your pitch probably listens to numerous pitches each week, so it is important to convey how your personal background and skills make you exceptional within the field. Use the opportunity to explain how your professional skills have benefited others in the past. Remember to stay positive and on point. Staying focused on your business goals and professional dedication should be the guiding factors of your elevator pitch.
New Business Idea or Product Sales Pitch
No matter which type of business or product you are pitching to a possible investor, it is important to stay focused. Every point should illustrate the benefits of making an investment in your company or product. Remember that you are selling your idea to the investor, and like all sales pitches, it should highlight how your business venture stands out from the rest of the competition.
Many investors possess a strong business background and are used to hearing the same type of business-oriented words and phrases. It is best to avoid this type of jargon, since you are looking to present your investment idea as a unique proposition.
Keep the following in mind while making your elevator sales pitch:
- 1. Properly introduce yourself with a friendly demeanor and start with an attention-getting question or statement. Once you have their attention, focus on who you are and what your company does.
- 2. Explain what you can offer by demonstrating how your products have solved problems in the past. Offer examples and explain how your points can benefit the listener.
- 3. Describe the unique benefits of your products and explain any advantages your company may have over the competition.
- 4. Salespeople will often make the mistake of using common buzzwords. Instead, try to keep your pitch filled with fresh and new ideas.
- 5. Avoid small talk and other type of meaningless filler. Remember to keep your pitch on point, since you do not have much time
- 6. Do not speak in a rushed pace. Speaking too fast displays nervousness and fear.
- 7. Do not talk down to the listeners. Remember to explain your pitch in a clear and thoughtful way.
- 8. Avoid closing the pitch with an unreasonable goal. Leave the listener motivated, but be realistic on what to expect
- 9. Remember to close your pitch with a call for action by handing out a business card, sales material and a handshake.
Elevator Sales Pitch Examples
“Hi, my name is Linda and I am here representing ______ water filters. Are you familiar with our products? We are moving into several new markets and I am hoping to bring you to the forefront of our brand new campaign. By choosing our water filters, you are making a decision to provide your employees with fresh, clean water. Our products are made with a new type of filtering system that is built to provide healthy water free of dangerous minerals and other types of pollutants. I know that you are based in the downtown area where having a clean water system is very important. Our company will have a booth set up in Room 3 tomorrow afternoon where we will be giving out free samples of our water filters. I look forward to seeing you tomorrow afternoon. Here is my business card in case you have any further questions and would like to get in touch…”
“Hi, my name is Ben and I from _____ technology services. It’s great to meet you. I’m not sure if you’ve heard of us, but we have done extensive business with _______ and _____. We have found great success with these clients and I am here looking to help other businesses. Our products have helped cut costs at ______ by 15 percent, since they are built to use less electricity and have longer lifespans. Unlike other products put out by ______, ours do not have to be replaced, which cuts down on unnecessary costs. We also have a staff of experts at the ready for any necessary repairs or tech support your office may need in the future. By integrating our products into your current setup, your company will run at a smoother rate. We are giving a talk on this tomorrow at 2:30 pm in the convention hall and I am inviting company leaders to the presentation. Here is the schedule and a list of the products we will be presenting. I look forward to seeing you there…”
Startup Elevator Pitch
When pitching the idea for your startup to a possible investor, it is important to focus on certain points:
- Your name.
- The name of your startup.
- The products or services your startup will be offering.
- The type of consumers your company will focus on.
- How your company is unique from the competition.
- A closing call to action.
As with any type of business-oriented pitch, it is important to understand the needs of your listener. How would your potential investor benefit from investing in your company? Do not lose sight of this question while delivering your pitch. Describe in a clear and concise fashion what it is that your company would do and what your goals are for the future.
Startup Pitch Decks
Pitch decks are elevator pitches, but delivered as a brief presentation made in front of an audience while using PowerPoint or other visual aids. Pitch decks are especially useful for startup entrepreneurs, since they can be used to illustrate the goals and financial future of a new company.
Pitch Deck Ideas
While the actual content of your pitch deck should be unique to you and your company, there is a certain template to follow for structure and presentation when making your slideshow for investors:
- 1. Introduce yourself. Explain who you are and what you are hoping to achieve with your business venture.
- 2. Do you have a strong team behind your business idea? Introduce who they are and the roles they will have in your company.
- 3. Identify the problem you wish to solve with your company. How would your business fulfill a need within the current market?
- 4. Explain the advantages your company would bring to the field and how your business would offer unique solutions.
- 5. Explain the business model of your idea and how it would be carried out by your business.
- 6. Explain how your company would fit into the current market.
- 7. Focus on the goals and progress of your company. Illustrate your financial projections with a slide. Which products or services would your company offer?
- 8. Close with a positive message and information on how stay in touch with the investor. Ask if the audience has any questions.
Chapter 3: Personal, Career and Job Seeker Elevator Pitches
Meeting with a possible employer can be intimidating, whether you are scheduled for an interview or trying to get their attention at a job fair. By using an elevator pitch, you can be better prepared for what to say when speaking with a potential employer. Elevator pitches work by getting straight to the point in a clear and concise manner, which can be a great tool for job seekers. Whether you are a student seeking an internship, a recent college graduate attending a job fair or an attendee at a different type of networking event, having an elevator pitch at the ready will show a strong sense of preparedness and make you stand out from the crowd and other applicants.
Start by identifying yourself. Where did you go to school? What was your major and how would that help you be the perfect employee? Condensing your resume into a 30- to 60-second pitch forces you to narrow down your skills and find the important points you wish to convey to a possible employer.
Making a Personal Elevator Pitch
For students seeking an internship, elevator pitches can be great way of promoting yourself for the position. Keep the following points in mind while crafting your elevator pitch:
- Introduce yourself by stating your name, which college you attend, when you will be graduating, your major and the type of career you are working toward.
- Describe what you are hoping to do with your degree and what your career goals and aspirations are for the future.
- Have you been involved in any type of extracurricular activities? This experience is important to mention, since it may set you apart from other applicants.
- Describe your qualifications and why they would be the right fit for the internship.
- Conclude your elevator pitch with a question for the listener. Ask whom you should be in touch with for further information. Hand out a resume or business card.
Elevator Pitch Example for Students
“Hi, my name is Ashley and I am a third-year business major at _______ University. I am interested in international relations as a possible career and I am well prepared for the internship you are offering. In addition to taking classes, I have spent my time volunteering with ______ and working with ______. This internship appeals to me, since I would be doing work in the field where I wish to work. My skills include ______, _______ and _______. Here is my resume. I look forward to learning more about the position. What would be the best way to get in touch?”
Whether you are at a career fair or other type of networking event, an elevator pitch can help you stand out from the crowd. Keep in mind that employers spend a lot of time at job fairs listening to a high number of applicants, so it is important to keep your pitch focused on what makes you unique as a possible employee.
Use the following points as a guide for your pitch:
- 1. Introduce yourself.
- 2. Name the field you are working in.
- 3. Describe which type of company you’d like to work in.
- 4. Name your unique selling position (USP) by stating any skills and background information that makes you the best candidate.
- 5. Remember to state the benefits you would bring as an employee.
Elevator Pitch Example for Job Seekers
“Hi, my name is Sean and my background is in architectural design. I majored in architectural engineering and have long been fascinated by the structural design choices. I am seeking a position that will allow me to use the skills and strengths I acquired as a student and employee. I have worked on several major projects in the field and would bring that experience to your company. I started out working as an intern at my current firm and was able to move up in just one year. I am now looking to take my skills to a new and exciting position. Would you like to take a look at my resume?”
Additional Elevator Pitch Resources:
If you’re looking for additional assistance with crafting your elevator pitch, or if you need a little bit of help formulating your next business plan, then consider these resources:
Small Business Administration (SBA)
The SBA specializes in helping business owners achieve success. Their website offers information and educational resources that entrepreneurs can use to craft their pitches or even start their own small businesses. The SBA also offers business loans.
If your elevator pitch goes well, the potential investor might want to follow up by looking over your business plan. Bplans offer business plan templates that are easy to use, and it also offers how-to articles to help you get started with crafting your business plan.
Before starting your business plan—or even before you craft an elevator pitch—it’s a good idea to do a bit of market research. This site can help you access U.S. Census and other market research-related data to help you with your overall business approach.
This site covers the latest news in tech innovation and entrepreneurism. This is an ideal business resource to consult before crafting your elevator pitch.
Whether you are a jobseeker, entrepreneur or possible business partner, it is important to state who you are, what you are looking for at the event and the benefits you would bring to the listener. Be sure to list your best skills and close by explaining what your goals are and how you would like to stay in touch.
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