Marketing Concentration

Our Online Master of Business Administration with a concentration in Marketing can enhance and modernize your understanding of consumer audiences, marketing analysis, brand management, and today’s leading digital media services and strategies.

Tap into an expertly designed curriculum that focuses on business, technology, and critical skills

Tap into an expertly designed curriculum that focuses on business, technology, and critical skills

Participate in courses limited to 20 students to develop a closer connection to faculty and peers

Participate in courses limited to 20 students to develop a closer connection to faculty and peers

Study at a top-tier business school with experience built into its DNA

Study at a top-tier business school with experience built into its DNA

Take part in our optional domestic campus residency where you can meet fellow online students on campus

Take part in our optional domestic campus residency where you can meet fellow online students on campus

Take part in our optional domestic campus residency where you can meet fellow online students on campus

Graduate in as few as two years

Online MBA with a Marketing Concentration

Marketing can play a critical role in the success of any business. As competition continues to increase in many industries, differentiating your company’s product or service from the others in the marketplace can be the catalyst for increasing sales and retaining customers. Marketing concentration courses cover a variety of topics such as managing strategic relationships with consumers, the impact of technology on marketing, the global impact of digital marketing, social networks, microblogging, big data, opportunity identification/idea generation, market testing, and adapting products for foreign markets.

Three of your five electives must be from the following concentration-specific courses:

  • Marketing Research
  • International Marketing
  • New Product Development
  • Market Focused Strategy
  • Marketing in the Service Sector
  • Digital Marketing
  • Brand and Advertising Management

 

Marketing Jobs

Graduates with a Marketing specialization tend to pursue management positions such as international marketing executive, marketing executive, marketing director, brand manager, market research executive, or database marketing manager, depending upon professional work experience.

 

Chief Marketing Officer (CMO)*

Median salary: $173,713 per year

Typical Job Responsibilities:

  • Create and ensure the execution of a company’s marketing and sales groups’ vision
  • Stay up to date on marketing innovations and strategies
  • Collect, analyze, and interpret data regarding customers, buying practices and competitors
  • Manage branding efforts for all products, across all forms of media

 

Advertising, Promotions, and Marketing Managers*

Median salary: $135,900 per year

Job outlook (2018-2028): 8% growth (Faster than average)

Typical Job Responsibilities:

  • Oversee and manage teams working on a variety of advertising campaigns including radio, television, print, online media, and billboards
  • Work with vendors or a media team to negotiate advertising contracts
  • Initiate market research studies and analyze their findings to uncover customer insights and new opportunities for businesses

 

Public Relations and Fundraising Managers*

Median salary: $116,180 per year

Job outlook (2018-2028): 8% growth (Faster than average)

Typical Job Responsibilities:

  • Work as a team leader developing a company’s corporate image and identity
  • Identify target audiences and determine the strategy to reach them
  • Designate a spokesperson, or spokespeople, for media inquiries
  • Assist clients communicate effectively in public forums
  • Oversee the drafting of press releases and any information for the media

 

Marketing Director**

Median salary: $87,590 per year

Typical Job Responsibilities:

  • Managing and directing marketing tasks on behalf of an organization
  • Oversee marketing professionals and specify the scope of its marketing requirements and needs
  • Daily responsibilities might include creating projects, concepts and budgets for marketing campaigns, as well as creative team management

 

Brand Manager**

Median salary: $70,763

Typical Job Responsibilities:

  • Develop and lead all brand strategy initiatives
  • Work with team members to develop plans and execute projects that support the broader marketing strategy
  • Teach and mentor your team members
  • Establish team objectives, marketing strategies, strategic tactics and targets for all marketing assets

 

Market Research Analyst*

Median salary: $63,790 per year

Job outlook (2018-2028): 20% (Much faster than average)

Typical Job Responsibilities:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

 

*U.S. Bureau of Labor Statistics

**Glassdoor

Graduate Certificates

Northeastern also offers a selection of online graduate certificates that can be completed in as little as five months. These focused learning experiences are available in seven relevant business topics. All certificate coursework is designed and overseen by the industry-active, expert faculty from the world-class D’Amore-McKim School of Business.

All credits in our certificate programs are also stackable, meaning they can be combined and applied toward an Online MBA degree. Graduate certificates are available in:

  • Accounting and Financial Decisions
  • Business Administration
  • Corporate Finance
  • Corporate Renewal
  • International Business
  • Marketing
  • Supply Chain Management